Kirsten Green, founder of Forerunner Ventures and 8-time Midas List investor, sees the next wave of breakout brands emerging at the intersection of shifting consumer behavior, novel business models, and technological inflection points.
In this conversation with Ruchi Sanghvi, she unpacks the investment frameworks behind early bets on companies like Warby Parker and Glossier—breaking down structural shifts that fueled their scale. They explore:
• AI’s role in reshaping consumer distribution and brand-building
• the enduring mechanics of advertising and its evolution across platforms
• the biggest misconceptions about early-stage consumer investing
• what defines the next generation of category-defining brands
Connect with us here:
1. Kirsten Green – https://x.com/kirstenagreen
2. Ruchi Sanghvi – https://x.com/rsanghvi
3. South Park Commons – https://x.com/southpkcommons
